Bifm Unit Trusts Flash Mob
The Bifm Unit Trusts team took out to the streets of Gaborone, with a series of Flash mob appearances at various locations. The aim of the initiative was not only to usher in the festive season in an exciting way but also to create conversation about the Bifm brand, thus making it known to Batswana. The flash mob was spotted at the Gaborone Bus Rank, Airport Junction Mall, Fairgrounds Office Park and the Gaborone Main Mall. The spontaneous dance routine captured a good audience and had people guessing where and when the next performance would be. Spectators also had an opportunity to walk away with exciting gift hampers.